Is FarmersOnly Actually Legit?
You've probably seen those FarmersOnly commercials with the cheesy tagline "City folk just don't get it" and wondered if this whole thing is actually legitimate or just some weird marketing gimmick targeting people who own pickup trucks and listen to country music.
I've been getting questions about FarmersOnly for years, and honestly, I used to write it off as a joke. But after digging into it and talking to guys who've actually used it, I realized there's more to this story than meets the eye. Whether you're actually working 300 acres in Iowa or you're just a city guy who prefers boots over sneakers, this breakdown is going to save you time, money, and potentially a lot of frustration.
The short answer is yes, FarmersOnly is a legitimate dating platform, but it's definitely not for everyone. The longer answer involves understanding exactly what you're signing up for, who's actually on there, and whether it makes sense for your particular situation. Let's break it all down.
What FarmersOnly Actually Is (And Isn't)
FarmersOnly is a free dating site with over 18 years of experience matching and connecting with like-minded singles near you. You don't have to be a farmer to find your perfect match! That's straight from their own website, and it tells you pretty much everything you need to know about their positioning.
The platform isn't exclusively for people who actually farm for a living. It's more about connecting people who share rural values, country lifestyles, or just prefer the outdoors to the city scene. Think of it as a dating app for people who would rather spend a Saturday fishing than shopping at the mall, or who think a perfect date involves a bonfire rather than a wine bar.
The user base includes farmers, ranchers, cowboys, cowgirls, small-town folks, and city people who are into the country lifestyle. It's also popular with people who work in agriculture-adjacent industries like veterinarians, feed store employees, or equipment dealers. Basically, if you feel more at home in rural America than urban America, FarmersOnly positions itself as the place for you.
But here's what it's not: it's not a guaranteed way to find your soulmate just because you both like pickup trucks. It's not a magical solution to dating problems if you're struggling on mainstream apps. And it's definitely not free to actually use effectively, despite what their marketing suggests.
The Numbers Game: Who's Actually On There
One of the biggest questions guys ask me about niche dating apps is whether there are actually enough people on them to make it worthwhile. With FarmersOnly, the answer depends heavily on where you live.
If you're in rural areas of states like Texas, Oklahoma, Nebraska, Iowa, or other heavily agricultural states, you'll find a decent user base. The app makes the most sense in areas where country living is actually common and where people might genuinely share those rural values and lifestyles.
But if you're in major metropolitan areas, especially on the coasts, the pickings are going to be pretty slim. You might find some people who are into the country aesthetic or who grew up rural but moved to the city, but you're not going to have the same selection you'd get on Tinder or Bumble.
The other reality is that the user base skews older than mainstream dating apps. This isn't necessarily a bad thing if you're looking for something serious, but if you're in your early twenties, you might find that most of the women on FarmersOnly are in their thirties and forties.
The Real Cost Breakdown
Here's where FarmersOnly gets a little sneaky with their marketing. They advertise as a "free dating site," but like most dating platforms, the free version is pretty much useless for actually meeting people.
FarmersOnly also gives the option for a $21.95 one-month membership (a nice feature if you're on the fence about signing up), as well as a three-month and six-month membership option. FarmersOnly typically costs between 4.95 USD and 65.94 USD. Compared to other dating services, FarmersOnly's membership costs is average.
The pricing structure includes several tiers. You've got your basic premium membership, which runs around $22 for one month, with discounts for longer commitments. The Gold Status add-on costs only an additional $9.99/month to your existing premium membership. You must already be a premium member to qualify. When you choose Gold Status, every message you send stands out, and there's also something called FarmPhone for an extra $4.95 per month.
So if you go all-in with premium membership, Gold Status, and FarmPhone, you're looking at around $37 per month, which is actually more expensive than most mainstream dating apps. That's a significant investment for a platform with a much smaller user base than Tinder or Bumble.
User Experience: The Good, The Bad, and The Awkward
Let's talk about what it's actually like to use FarmersOnly, because the user experience is... unique. The website and app feel like they were designed about ten years ago and haven't been updated much since. It's functional, but don't expect the smooth, polished experience you get with newer dating apps.
The profile setup is pretty standard – photos, basic info, what you're looking for. But the whole thing has this slightly cheesy, overly earnest vibe that takes some getting used to. Everything is themed around farm and country life, sometimes to a degree that feels forced if you're not actually living that lifestyle every day.
The matching system is less sophisticated than what you'll find on mainstream apps. There's no complex algorithm or swiping mechanism. It's more like old-school online dating where you browse profiles, send messages, and hope for the best.
One thing that's actually kind of refreshing is that the platform seems to attract people who are looking for serious relationships rather than hookups. The whole rural, traditional values angle tends to filter out people who are just looking to mess around. Whether that's good or bad depends on what you're looking for.
Who Should Actually Consider FarmersOnly
After looking at all this, here's my honest assessment of who might benefit from giving FarmersOnly a shot:
Rural guys who are struggling on mainstream apps: If you live in a small town or rural area and you're having trouble finding matches on Tinder or Bumble, FarmersOnly might give you access to women who specifically appreciate the rural lifestyle. You're not competing with city guys who might seem more cosmopolitan or worldly.
Guys with traditional relationship values: If you're looking for something serious and traditional – marriage, kids, the whole domestic package – FarmersOnly tends to attract women with similar goals. You're less likely to encounter the casual dating culture that dominates mainstream apps.
People who are genuinely into country living: If you actually farm, ranch, or work in agriculture, you'll find people who understand your lifestyle, schedule, and values. Dating someone who gets why you have to get up at 5 AM to feed cattle is a real advantage.
Older guys (30+) in rural areas: The user base skews older, so if you're in your thirties or forties and looking for someone age-appropriate who shares your values, you might have better luck here than on apps dominated by twenty-somethings.
Guys who are tired of city dating culture: If you're burned out on the superficial, hookup-focused culture of urban dating, FarmersOnly offers a different vibe that prioritizes personality and compatibility over just physical attraction.
Who Should Probably Skip It
On the flip side, FarmersOnly probably isn't worth your time and money if:
You live in a major city: Unless you're willing to drive hours for dates or you're planning to relocate to rural areas, the user base in most cities is too small to justify the cost.
You're under 25: The user base skews older, so younger guys might not find many age-appropriate matches.
You're not actually into country living: If you're just trying FarmersOnly because you think it might be easier than mainstream apps, you're probably going to feel out of place. The whole platform is built around shared rural values and lifestyles.
You're looking for casual dating: The platform attracts people looking for serious relationships. If you're just looking to date around or hook up, you'll be wasting everyone's time.
You're on a tight budget: At $20+ per month for basic functionality, it's a significant investment for a niche platform. If money's tight, you're probably better off sticking with free options on mainstream apps.
The Competition: How It Stacks Up
FarmersOnly isn't the only niche dating option out there, so it's worth considering your alternatives. There are other rural-focused dating apps and websites, though most have even smaller user bases than FarmersOnly.
Compared to mainstream apps, FarmersOnly's biggest advantage is the targeted user base. Everyone on there has at least some interest in country living or rural values. The biggest disadvantage is the limited selection and the dated user experience.
If you're in a rural area, you might also consider using mainstream apps with location filters and being clear in your profile about your lifestyle and values. Sometimes casting a wider net and filtering for compatibility works better than starting with a tiny pond.
Red Flags and Realistic Expectations
Let's talk about some potential downsides and red flags to watch out for. FarmersOnly.com has a rating of 1.5 stars from 10 reviews, indicating that most customers are generally dissatisfied with their purchases. That's not great, though online reviews for dating sites tend to be harsh because dating itself is frustrating.
Farmers Only has received mixed reviews. Some praise the app's simplicity and effectiveness, while others express concerns about limited matches. The limited matches issue is real – in many areas, you'll quickly run through the available profiles and find yourself waiting for new people to join.
Like any dating platform, FarmersOnly has its share of inactive profiles and people who aren't serious about meeting up. The smaller user base actually makes this problem worse because there are fewer active users to begin with.
There are also some fake profiles and scammers, though probably not as many as you'll find on completely free platforms. The paid membership requirement filters out some of the worst actors, but you still need to be cautious.
Making It Work If You Decide to Try It
If you decide FarmersOnly might be worth a shot for your situation, here are some tips to maximize your chances of success:
Be authentic about your lifestyle: Don't try to fake being more "country" than you actually are. If you're a city guy who likes country music and pickup trucks, own that. There are women on there who'll appreciate authenticity over fake cowboy cosplay.
Invest in good photos: The same rules apply as any dating app – good lighting, genuine smiles, photos that show your lifestyle and interests. Maybe include some outdoor shots or photos that reflect your actual interests and hobbies.
Be clear about what you're looking for: Since the platform attracts people looking for serious relationships, be upfront about your intentions. If you're looking for marriage and kids, say so. If you're just looking to date and see what happens, be honest about that too.
Expand your search radius: Given the smaller user base, you might need to be willing to drive further for dates than you would with mainstream apps. Be realistic about what distance you're willing to handle.
Give it at least three months: With a smaller user base, it takes longer to see results. Don't judge the platform based on your first month – give it time for new people to join and for you to make connections.
The Bottom Line: Is It Worth Your Time and Money?
Here's my honest take: FarmersOnly is a legitimate dating platform that serves a specific niche reasonably well. It's not a scam or a joke, but it's also not a magic solution to your dating problems.
If you genuinely fit their target demographic – rural location, traditional values, country lifestyle – and you're struggling to find compatible people on mainstream apps, it might be worth the investment. The focused user base can be an advantage if you're tired of sifting through incompatible matches on bigger platforms.
But if you're just trying it because you think it might be easier than Tinder, or if you don't actually live the rural lifestyle, you're probably going to be disappointed. Save your money and put that energy into improving your mainstream dating app game instead.
The pricing is reasonable compared to other paid dating platforms, but it's a significant investment given the smaller user base. Think of it as paying premium prices for a specialized service rather than getting a bargain alternative to mainstream apps.
My recommendation? If you're genuinely interested, try the one-month option first. Don't commit to a longer subscription until you've seen the user base in your area and gotten a feel for whether the platform works for your situation. And set realistic expectations – this isn't going to solve all your dating problems overnight, but it might connect you with people who share your values and lifestyle in ways that mainstream apps can't.
Whether FarmersOnly is right for you comes down to whether you actually fit their niche and whether that niche is big enough in your area to justify the cost. For some guys, it's exactly what they've been looking for. For others, it's an expensive lesson in why mainstream apps have mainstream appeal.